The art of pitching to reporters

Article Abstract:

The reason why PR people fail in stimulating coverage, to convert the organization's publicity to news outlet's news is because of the lack of newsworthiness. Ten top tips are given for the proper pitching protocol. These include, stressing uniqueness, localize the story, cite affiliation, celebrities, highlighting the numbers, conflicts, conform to the news outlet's style, know the style of the news outlet, persistence, and importance of building relationships.

Press conferences

---

Media measurement: it's more than looking at ROI

Article Abstract:

Many organizations use sophisticated research and analysis to track the success or failure of their communications programs. Focusing on "Return on Investment" (ROI) denigrates the value of current media content analysis by implying that measures in use today are of little or no value outside the communication department.

Measurement, Beliefs, opinions and attitudes, Return on investment, Content analysis (Communication), Content analysis, Rate of return, Miller, Jeff

---

Playing the media game to win

Article Abstract:

Maintaining a strong relationship with the media is most critical, providing an invaluable tool for an organization. Depending on how the media is handled can make or mar a reputation. Strategies are presented for developing effective skills to deal with the press.

Communications industry, Mass media, Reputation

Similar abstracts:

• Abstracts: It's not exactly christmas, but it's better than a lump of coal. Bringing equity into risk profiles
• Abstracts: Learning to predict human error: issues of acceptability, reliability and validity. Virtuality in human supervisory control: assessing the effects of psychological and social remoteness
• Abstracts: The number on biotech indexes. Putting biotech risk in its place. Going short on biotech
• Abstracts: PR fires burn in NYC sports stadium bid. Entertainment editors offer tips for good relationships. Entertainment shows make pitch for exclusives
• Abstracts: Disability insurance revisited. American Jobs Creation Act. The IRS and your salary: old rules, new games

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.