The art of scale development
Article Abstract:
The author presents a number of methods of interpreting data from market surveys. Topics include use of statistics, telephone surveys, and effective measures of consumer behavior.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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The science of shopping
Article Abstract:
The author presents information about supermarket shoppers habits and behavior. Topics include product placement, methods of merchandising, and the use of statistical analysis.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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Crossing the bridge
Article Abstract:
The author presents information on methods of conducting an effective focus groups. Topics include understanding consumer behavi, use of market surveys, and market research.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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