The fine art of cable-costing
Article Abstract:
Advertising ins and outs on cable are discussed. Everything from gathering cost information to drawing up advertising contract analyzed. Special interest of cable vs. general perspective of TV compared.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Are we over-translating media tests?
Article Abstract:
Points to be on the look out for when planning television advertising are enumerated. Specific dangers to be avoided are also given along with examples.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
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