The first four-wheeled status symbol: pram consumption as a vehicle for the construction of motherhood identity
Article Abstract:
The usage of high-end products as status symbol by consumers is examined by focusing on pram purchasing by mothers.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Consuming love in poor families: children's influence on consumption decisions
Article Abstract:
The involvement of children in product consumption decisions is examined by focusing poor families.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Factors that influence parental food purchases for children: implications for dietary health
Article Abstract:
Selection of children food by parents and its effects on their diet aspects is examined.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
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