The future perfect declined: utopian studies and consumer research
Article Abstract:
Utopian research and market research within a craft festival environment are examined.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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Marketing for muggles: Harry Potter and the retro revolution
Article Abstract:
The marketing technique used to sell the Harry Potter books in the UK is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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An exercise in early modern branding
Article Abstract:
The marketing of eighteenth century writer Delarivier Manley and her works is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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