Transaction-specific satisfaction and overall satisfaction: an empirical analysis
Article Abstract:
An analysis is made of a customer's transaction-specific satisfaction involving a single encounter with a service organization and also of the customer's overall satisfaction as judged against all encounters and experiences with that organization. Repurchase decisions are highly influenced more by overall satisfaction than by transaction-specific satisfaction.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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Transaction-specific satisfaction and overall satisfaction: an empirical analysis
Article Abstract:
The distinction between transaction-specific satisfaction and overall satisfaction and their effects on repurchase intentions is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The effects of locational convenience on customer repurchase intentions across service types
Article Abstract:
Locational convenience was found to act as a switching barrier in less personal, more standardized service industries such as banking, but not in more personal, less standardized service industries such as hairstyling salons. Locational convenience was analyzed within a framework of customer satisfaction.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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