The impact of cooperative structure and firm culture on market orientation and performance
Article Abstract:
The key organizational features of cooperatives that is cooperative structure as well as entrepreneurial cooperative pricing policies, built on recent advances in cooperative literature and practice, results in traditional and re-engineered as well as entrepreneurial cooperative firm culture. Therefore, the entrepreneurial firm culture has a significant effect on both market orientation and performance.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2004
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The impact of cooperatives' risk aversion and equity capital constraints on their inter-firm consolidation and strategies-with an empirical study of the European dairy industry
Article Abstract:
A study investigating the possible reasons for the increase in mergers between cooperatives and investor-owned firms focusing on dairy firms in Europe is presented. Results revealed that the probable reasons for mergers or collaborations with investor owned firms was the risk factor involved and difficulty in raising additional equity capital by the cooperatives.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2007
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Applying Marketing Channel Theory to Food Marketing in Developing Countries: Vertical Disintegration Model for Horticultural Marketing Channels in Kenya
Article Abstract:
Study of the marketing channel theory approach on the trade in horticultural commodities in Kenya showed the theory which has been applied extensively in developed coutnries can also be relevant in developin countries.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2001
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