The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Article Abstract:

Few conclusive research findings have been derived about the level of influence of coupons on consumer expectations of service quality particularly in the professional services. A study was therefore conducted to determine the effect of coupon face values on customer purchasing decisions, customer expectations of service quality and buyers' risk perceptions. Among other findings, couponing by professional services do not seem appealing to deal-prone consumers.

Offices and clinics of dentists, Offices of Dentists, Dentists, Sales Promotion-Couponing, Influence, Sales promotions, Dental offices, Coupons (Retail), Discount coupons, Professions

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Service loyalty: implications for service providers

Article Abstract:

An analysis of factors affecting customer loyalty to service industries reveals that managers should work at improving service loyalty since it is characterized by a higher risk than product loyalty. Service loyalty may be fostered by identifying the kind of loyalty prevalent in the type of industry and recognizing the various strategies available for building and retaining loyalty.

Service Industries

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Service quality by relationships in the international market

Article Abstract:

The authors empirically studied international service suppliers' perceptions of service quality and found that perceptions of quality were associated with customer and industry relationships and with competence.

World, Marketing Management, International aspects, Customer service

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