The marketing perspective
Article Abstract:
Marketing is understood by most people as nothing more than advertising and promotional activity. This is, however, a limited view of what marketing is for not only does it involves operational activities such as pricing, selling and research that directly affect customers, it is also a management philosophy that directs the organization to focus on customers' needs. To create an effective marketing strategy, organizations should fulfill four essential elements. These include customer orientation, a long-term view of the business, effective use of all organization's resources and an innovative and creative culture. Marketing tactics should also be formulated to execute strategies that have been developed in an efficient, effective and economic manner.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1999
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Overview
Article Abstract:
The international financial markets enjoyed growth in 1997 with an activity amounting to almost $1.8 trillion. This is mainly due to the enhanced bond activity in primary markets brought about by increased confidence in the market in the first three quarters of 1997. The financial turbulence in the South East Asian region contributed to the emergence of new markets particularly in the transition economies of Eastern Europe. The effects of the Asian economic crisis on international financial markets are discussed.
Publication Name: Financial Market Trends
Subject: Business
ISSN: 0378-651X
Year: 1998
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