The perceived importance of ethics and social responsibility on organizational effectiveness: a survey of marketers

Article Abstract:

A necessary but insufficient conditions for marketers to act ethically and be socially responsible is that they must perceive ethics and social responsibility to be important. However, little is known about marketers' perceptions regarding the importance of ethics and social responsibility components of business decisions. The objectives of this study are (1) to assess the marketing practitioners' perceptions regarding the importance of ethics and social responsibility in a chieving organizational effectiveness, and (2) to analyze the relative influences of selected personal characteristics and organizational factors underlying a marketers' perceived importance of ethics and social responsibility. The results from a mail survey of American Marketing Association members indicate that the marketers generally believe that ethics and social responsibility are important components of organizational effectiveness. The results partly indicate that there is a positive relationship between a marketer's corporate ethical values and his or her perceptions regarding the importance of ethics and social responsibility. The results also indicate that the marketers' perceptions regarding ethics and social responsibility can be explained by idealism and relativism. (Reprinted by permission of the publisher.)

Marketing management, Corporate social responsibility

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Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies

Article Abstract:

This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and consequences of two dimensions of personal moral philosophies (idealism and relativism) and perceived moral intensity (PMI). Mixed support is found for hypothesized effects of gender, religiosity, education, experience, salary, and corporate ethical values on idealism and relativism. Idealism increases and relativism decreases PMI in four ethical scenarios. PMI increases perceptions of ethical problems, which reduce intentions to act unethically. The study tests whether relationships between variables are direct or mediated by intervening variables, revealing that PMI has direct as well as indirect effects on intentions. Intentions are also influenced by gender: women have more ethical intentions than men, on average, and this effect is not mediated by other variables in the model. (Reprinted by permission of the publisher.)

Marketing personnel, Ethical relativism, Idealism

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Research note: selected factors influencing marketers' deontological norms

Article Abstract:

This paper focuses on deontological norms of professional marketers. The data were obtained from a mail survey of American Marketing Association members. The results generally indicate that deontological norms are a function of Machiavellianism and locus of control. That is, as hypothesized, those high in Machiavellianism and with an "external" locus of control tend to be "lower" in their deontological norms than their counterparts. This study, however, found no relationship between organizational culture and deontological norms. Nevertheless, to a certain degree, an organization, by means of its codes of ethical enforcement, can affect its employees' deontological norms in a positive way. The results also indicate that business experience positively correlates with deontological norms and that there was no significant relationship between gender and deontological norms. (Reprinted by permission of the publisher.)

Marketing, Duty, Deontic logic

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