The presentation sensation
Article Abstract:
Business presentations using multimedia technology can use text, graphics, animation, music, narration besides video. This gives a presentation more impact in marketing or demonstrating products. Multimedia technology allows a company to get an edge over its competitors. As examples, in Comdex/Fall '91 Epson America Inc (Epson) used multimedia to offer information on Epson's technology, quality, manufacturing, customer service and product marketing. IBM used a multimedia presentation with video, graphics, voice and an a touchscreen to showcase its Extended Graphics Array card.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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What's in a logo
Article Abstract:
Many companies that made it on The Business Marketing 100 list are either changing or re-evaluating their logos. Hilton Hotels Corp and Dell Computer Corp have abandoned their formal-looking logos in favor of bolder and livelier corporate symbols. Meanwhile, the Ultimedia Division of IBM Corp adopted a more vivid modification of its parent company's logo. According to the companies' officials, the new logos better represent their respective image. The choice of new logos are based on interviews, focus groups, and employee and customer surveys.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Comdex: too big or just right?
Article Abstract:
Computer industry exhibitors are divided over the issue of the Comdex/Fall trade show's size. Some executives complain that the show has lost its focus and has become too large to become an effective site for high-technology marketing. However, some managers argue that Comdex's size is its greatest attraction because it allows marketers to introduce products to a wider audience. Success in the Comdex/Fall depends upon the exhibitor's approach.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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