The puck stops here
Article Abstract:
Blockbuster Video has been ordered by a court to pay a $1-million prize won by a contestant, in a major consumer promotion in 1994. The video rental company staked the monetary prize to any contestant who could shoot a hockey puck through a 3-inch wide, 1-inch high slot, a feat which Randy Giunto achieved when he sent a puck partially through the opening, during the second intermission of a Florida Panthers' game in March 1994. However, he was only awarded a year's supply of soda and some videos, because a form that was given to him before his attempt stated that the puck had to go completely through the slot. Giunto, who commissioned a lawyer after a team employee later implied that he deserved to win the prize, gained the approval of a jury in Miami, FL, in 1998.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1998
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Lucky call
Article Abstract:
Ameritech has collaborated with the Illinois State Lottery in its most recent promotion for its pre-paid phone cards. Since July 1998, consumers who have bought the $10 Ameritech phone card received a free $1 Lotto quick pick ticket, while a $2 Lotto quick pick ticket was given away to those who purchased the $20 Ameritech phone card. The cross-promotional effort provided Illinois residents a chance to win the jackpot at the Illinois Lottery, while allowing consumers to save on phone time by using the Ameritech cards, according to Doug Whitley, president of Chicago, IL-based Ameritech.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1998
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Tangs a lot
Article Abstract:
Wilmington, DE-based First USA Bank's "Your Ticket To Space" sweepstakes give customers who use their credit card the chance to become an amateur astronaut. Users of the firm's "X-Prize" Platinum Visa Card are automatically entered to win a trip aboard a sub-orbital space craft that may be built for another five to 10 years. But First USA is offering quarterly prizes such as a trip to Russia to fly in a MiG25 jet, a zero gravity trip for two aboard the "vomit comet" plane and enrollment at a space camp.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1998
User Contributions:
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