The silver bullet
Article Abstract:
The Airstream travel trailer, the Rolls Royce of RVs, has been known for its aerodynamics. Since its introduction, it has undergone five major body changes. The design of the trailer poses three challenges. First, it must have the aerodynamics and performance of a car. Second, it must also have the comfort of a home. Thirdly, it should have the necessary space. The Airstream's design makes it 20% more fuel efficient than standard trailers. While its exterior exudes streamlining, the interior has amenities like washer/dryer, leather furniture and hardwood floors and fittings.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1999
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Ink, Inc
Article Abstract:
Pantone dominates the world market for colour technology. Its Pantone Matching System has become an international standard. Pantone now aims to become a standard in electronic commerce by licensing computer monitors and Web sites to ensure that online purchasers are seeing a product in the right colour.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2000
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Bottled up
Article Abstract:
The use of innovative, striking designs for liquor bottles is discussed. The successful bottle designs and the effective branding of vodkas, such as Swedish Absolut Vodka and French Grey Goose, are described and illustrated.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2001
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