The socialogy of consumption: the hidden facet of marketing
Article Abstract:
A theory by French sociologist, Jean Daudrillard in explaining whether marketing is virtuous or not is discussed. The market drives the consumers and the consumers drive the market, hence the verdict whether marketing is virtuous or not, depends on the context.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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Mass marketing, music, and morality
Article Abstract:
The perspectives of musicians on the impact of marketing on music are studied. Results indicate strong divided opinions on this issue. However both the groups give similar ethical reasons for their claims.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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Editorial: Marketing to children
Article Abstract:
The authors examine the ethical aspects of target marketing of child consumers.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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