The summary report - improving communications with individual investors
Article Abstract:
Many corporations have been using summary reports to improve the effectiveness of communications with their investors. Summary reports are focused summaries of operating positions and financial results presented in an easy to read format designed to increase their use. Companies should use summary reports if they feel their financial reports are just being scanned and filed, the questions they are being asked about their reports suggests facts are being missed, or if their reports seem to be a compliance tool rather than a means of communication. Summary reports should be prepared carefully, and clearly identified as summaries. Readers should be given clear instructions on how to obtain more detailed reports.
Publication Name: Business
Subject: Business
ISSN: 0163-531X
Year: 1990
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A guide to quality marketing research proposals and reports
Article Abstract:
There are several steps involved in the preparation of marketing research proposals and reports. Research proposals involve: developing objectives and a timetable for studies; determining the technical feasibility of studies; and developing complete methodologies including information about data collection, sample size and eligibility requirements. Final research reports should be written only after all field work and data analysis are completed. Completed reports should feature: statements of background and hypotheses; discussions of methodology; results summaries; and detailed findings.
Publication Name: Business
Subject: Business
ISSN: 0163-531X
Year: 1989
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The case against chronology
Article Abstract:
Organizing a business report in chronological order is not always the most effective way to communicate. Using a chronology is useful for noting events, but is a weak way to report results. Business letters and reports should select and arrange events in a pattern that lends itself to analysis. A writing sample that reports events chronologically is presented and compared to a letter that reports events analytically.
Publication Name: Business
Subject: Business
ISSN: 0163-531X
Year: 1986
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