They're itching: 'bad guys' of '88 ready to roll

Article Abstract:

US presidential campaign men Floyd G. Brown and Dennis Frankenberry were notorious for the negative advertisement which helped the 1988 campaign of George Bush. Brown and Floyd are now itching to dish out the same tactics against Bill Clinton's bid for the US presidency. However, Presidential Victory Committee head Brown's ad insinuating Clinton's affair with Gennifer Flower was censored by Bush. Frankenberry also wants to take a shot at Clinton's management of Arkansas if he were given the chance.

Cover Story, Practice, Campaign management, Campaigns, Political, in mass media, Brown, Floyd G., Frankenberry, Dennis

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Using mailings as an incentive springboard: how Georgia-Pacific's two-tiered program drove plywood sales

Article Abstract:

Georgia-Pacific Corp (G-P), in 1990, launched a successful two-front marketing program to increase sales of its A-C pine plywood. G-P first sent 10,000 promotional pamphlets and samples of its product to lumber and construction materials companies across the US. G-P gave incentives to its sales personnel in the form of merchandise prizes for increases in sales generated. The program increased product volume by 35%.

Softwood veneer and plywood, Hardwood veneer and plywood, Case studies, Human resource management, Marketing, Georgia-Pacific Corp., Direct mail advertising, Incentives (Business), Direct-mail advertising, Plywood

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Nicotine patch suppliers Ciba-Geigy, American Cyanamid meet intense demand

Article Abstract:

Suppliers of nicotine patches in the United States are having no problems getting raw materials despite a large demand for the transdermal medication. Transdermal nicotine patches are created to help people quit smoking by allowing the skin to absorb a drug naturally. Sales of the patches are estimated to reach $400 million by 1995. Several suppliers have increased manufacturing to meet the extra demand.

Pharmaceutical preparations, United States, Production management, Pharmaceutical industry, Supply and demand, Transdermal medication, Transdermal drug delivery systems

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