Tobacco takes back the fight

Article Abstract:

Cigarette companies, through the Tobacco Institute, have launched a public-service advertising campaign against underage smoking. The campaign did not demonstrate new social consciousness by the industry but was instead an effort to control anti-smoking advertising done by anti-smoking groups. For example, Gannett Outdoor Advertising, whose biggest advertisers are tobacco companies, turned down advertising from an anti-smoking activist, yet a few weeks later Gannett accepted the Tobacco Institute's anti-smoking advertising.

Advertising, TOBACCO PRODUCTS, Analysis, Smoking, Public service advertising, Tobacco Institute

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The AMA readies a Chicago rally against old Joe

Article Abstract:

The American Medical Association (AMA) has intensified its war against 'Old Joe,' the cartoon camel that R.J. Reynolds uses to market cigarettes. The AMA will stage a rally at its annual convention in Chicago. in addition to 'Old Joe,' the rally will address the issue of underage smoking. US Surgeon General Antonia Novella will be the featured speaker. The AMA will also finance public service announcements featuring Novella.

Tobacco and tobacco products, Political aspects, American Medical Association, Antismoking movement, R.J. Reynolds Tobacco Co.

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Novello throws down the gauntlet

Article Abstract:

Surgeon General Antonia C. Novello has attacked RJR Nabisco Inc and its advertising campaign for Camel cigarettes. Novello vows to keep pressure on RJR until it ceases its ad campaign. Novello maintains that cartoon character Joe Cool entices children to smoke Camel cigarettes. Since Novello has no power to force the RJR to stop its ad campaign, the cigarette maker has ignored Novello's attacks.

Admin. of public health programs, RJR Nabisco Inc., RJR, Advertising and children, United States. Public Health Service, Novello, Antonia C.

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