Top 10 b-to-b sites undergoing changes

Article Abstract:

The expanding utilization of the Internet as a marketing tool particularly in the business-to-business market has led to a shift in the task of the Web page as a mere marketing and transaction tool to a knowledge management and customer service vehicle. There is also a move among firms doing business on the Internet to remove barriers between them and their customers as well as to remove walls within the organization. Other innovations taking place on the Web sites of firms in the business-to-business market are discussed.

Innovations, Web sites (World Wide Web), Web sites, Electronic commerce, E-commerce, Business-to-business market, Business to business market, Business-to-business advertising, Business to business advertising

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'Upselling' strategies hit the Net: new tools allow targeting of customers for extra sales

Article Abstract:

Software makers have produced commerce software systems which enable clients to make extra sales offers online. The systems are a combination of database management and Web technologies. Broadvision's One-to-One Application System helps develop one-to-one marketing relationships between companies and clients, while Evergreen's CyberCat 3.0 Intelligent Merchandising software helps marketers personalize Web sites and make upselling offers.

Methods, Software, Selling, Sales management

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Holding e-mail accountable

Article Abstract:

A number of companies are offering marketers solutions to their electronic marketing security concerns. Acxiom Corp. has introduced its Preferred mail service which uses IBM Corp.'s Cryptolope encryption technology to protect the privacy of electronic transactions. Netscape offers Navigator 3.0 users its In-Box Direct service, giving them access to contents from media or marketer brands included in the In-Box program.

Safety and security measures, Electronic mail systems, Email

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