Top marketers marching on many fronts
Article Abstract:
The Business Marketing Magazine released its list of the top 100 marketers in the US. Despite the economic recession, the majority of companies on the list increased their spending on advertising. While an escalation in direct marketing and reseller cooperation was noted, traditional mediums such as radio and television are increasingly being employed. Also, outdoor advertising and seminar marketing are gaining popularity among marketers. However, publications remain to be the most popular medium of advertising.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
TV gets top ratings from business marketers
Article Abstract:
Business marketers are becoming more selective in the choice of television programs in which they will advertise their products. They now buy spots in television programs that correspond to the personality of their products. This segmentation technique is resorted to particularly by business-to-business advertisers who are more discriminating in their scrutiny of how television can fit into their overall media advertising mix.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A career in corporate finance. Japan: business, golf and gardens. Holyhead Fish Processors: swim ahead
- Abstracts: Painting it green by the numbers. Training Dutch masters. Borek Sipek's Bohemian rhapsody
- Abstracts: Johnston Industries Inc. Springs Industries, Inc
- Abstracts: A study in green. Renewable reporting. Accounting for quality