Tridex finds profits in partnerships
Article Abstract:
Tridex Corp. and subsidiaries Magnatec Inc., Cash Basis GB Ltd., Ithaca Peripherals Inc. and Ultimate Technology Corp. have entered into promotions and advertising partnerships with customers to enhance profits. The Westport, CT-based electronic components manufacturer reports that joint marketing has enhanced and marketing potential as well as teamwork among subsidiaries. Tridex, which posted an 18% rise in sales to $33.7 million during FY ending Apr. 1995, spends $250,000 yearly in marketing and promotions.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Marshall still the best: industrial marketer's site remains one to beat
Article Abstract:
Electronic parts wholesaler Marshall Industries has maintained its lead over competitors in terms of doing excellent business on the Internet. It has been the consistent topnotcher in the last two top netmarketing surveys. The firm is striving to be the model of the modern company, acting as one team with a common goal. Already Marshall Industries are either carrying out or planning innovations designed to keep the firm ahead of the competition in net marketing.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Electronic tools help improve sales leads
Article Abstract:
Electronic lead management technology plays an important role in enhancing the quality of information provided by exhibition attendees. In a convention conducted by the Ontario Library Association, Research Information Systems successfully utilized the Leader pen-based computer and the SmartBadge to acquire relevant data regarding sales prospects. These products were developed by Laser Registration.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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