Trivial pursuit

Article Abstract:

McDonald's Oakland has launched new Mobile Whoa promotion campaign for promoting its newly renovated restaurants. Customers will get discount and greeting coupons by signing up to this service.

Services introduction, New Products/Services, California, Usage, McDonald's Corp., Company service introduction, Service introduction, MCD, Oakland, California, Mobile marketing

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Customer satisfaction in the restaurant industry: an examination of the transaction-specific model

Article Abstract:

The key factors that determine customer satisfaction levels in full service restaurant industry are evaluated by using transaction-specific model.

United States, Services information, Methods, Evaluation, Services, Restaurants, Customer service, Restaurant management, Support services

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Exploring managers' implicit theories of atmospheric music: comparing academic analysis to industry insight

Article Abstract:

The effects of atmospheric music on customers and employees in the Australian hospitality industry are discussed.

Australia, Eating places, Influence, Hospitality industry, Environmental music, Background music

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