Adlife in L.A

Article Abstract:

The advertising mentality in Los Angeles is unique; agencies have different personalities and a home grown cultural success that defies 'carpet baggers' from New York. Ten agencies and their more famous advertising campaigns are described: Foote, Cone and Belding (Smokey the Bear); Bozell, Jacobs, Kenyon and Eckhardt (Chrysler); Dailey and Associates (Friskies Buffet); J. Walter Thompson (Health and Tennis Corp.); Eisaman, Johns and Laws (Kahlua); Della Femina, Travisano and Partners (TransAmerica); Davis, Johnson, Mogul and Colombatto (Borateem); Keye, Donna, Perlstein (Suzuki); Chiat-Day (Mitsubishi); and Rubin Postaer and Associates (Honda). Each agency's creative fortes and advertising successes are discussed.

Case studies, California, Los Angeles, California, JWT Worldwide, Dailey and Associates, Rubin Postaer and Associates, Los Angeles, Foote, Cone and Belding Communications Inc., Bozell, Jacobs, Kenyon and Eckhardt Inc., Eisaman Johns and Laws Inc., Della Femina, Travisano and Partners Inc., Davis, Johnson, Mogul and Colombatto Inc., Keye, Donna, Perlstein, Chiat/Day Inc.

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The blockbusters

Article Abstract:

Roughly 66 percent of consumers say they now believe television commercials to be more attractive now than they were in 1980. Before the mega-campaigns show themselves to be viable in the market, some hard-core, bottom-line managers will still be critical of the advertising agencies' present free-spending methods. Most of the television spots, especially the 15-second spots, illustrate new video effects. The goal of the fantastic commercials is to tell the world about the product. Young consumers are more likely to appreciate visual spots, so this technique is now crucial for the marketing of products.

Radio broadcasting stations, Methods, Usage, Economic aspects, Services, Television broadcasting, Television advertising

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