UK: ENRICHED FOODS LIKELY TO GAIN IN POPULARITY

Article Abstract:

According to research by Mintel, it is likely that as consumers become more nutritionally aware there will be a growing tendency over the coming years towards nutritionally enriched foods. At present, vitamin and mineral enriched food and drinks are only sought out by the young or by parents of young children, with the remainder influenced neither way. But Mintel believes that the future will see the development of functional food with more emphasis on disease prevention and that this may well be in the form of ready-prepared meals and soups.

Forecasts, trends, outlooks, Dietetic Foods, FOOD AND KINDRED PRODUCTS, Forecasts and trends, Food industry, Diet foods, Mintel International Group Ltd.

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Majority of consumers are against GM foods, survey finds

Article Abstract:

A MORI poll conducted on behalf of GeneWatch, has revealed that six out of ten of people do not wish to eat food which has been genetically modified. A further 58% of people however do not oppose them in any way in the development of foods. The survey also discovered that 77% of consumers would like to see a ban on genetically modified crop in the UK, and some 73% are concerned about the potential dangers which could occur if genetically-engineered crops breed with natural plants. *

Comment:

UK: Six out of 10 of people do not wish to eat food which has been genetically modified, says research

Marketing procedures

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Cadbury conjurs Easter magic

Article Abstract:

Cadbury plans a press and TV ad push for its new children's concept designed to revive interest in the Easter period. The UK-based confectionery group's Land of Cadbury idea stems from research which found that a high number of consumers were not that interested in Easter. The promotional campaign will commence seven weeks before Easter 1999 and promote a number of new products, including Hunt the Eggs Activity Pack and Hollow Great Bunny.

Comment:

Plans a press and TV ad push for its new children's concept designed to revive interest in the Easter period

Advertising, Cadbury Schweppes PLC

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