UK: SCOTTISH COURAGE REVAMPS NEWCASTLE BROWN
Article Abstract:
Scottish Courage Brands (SCB) is to repackage its best-selling Newcastle Brown ale, dropping the word 'ale' from the name tag, and introducing newly-designed front and back labels, and an amber bottle cap. The changes are intended to bring the brand into the 21st century, since the word 'ale' is coming to be seen as more of a handicap than an advantage in the wider beer market. Greene King recently revamped its second best-selling premium ale Old Speckled Hen, and SCB is also planning the relaunch of its Theakston Old Peculier brand in spring 2000. The developments reflect a strong growth in premium bottled ale sales since around 1996 for major names such as Fuller's London Pride and ESB, and Shepherd Neame's Bishops Finger, as well as smaller brands such as Hall & Woodhouse and Wychwood.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: LARGER BEER PACKS MAY BE REGULAR FEATURE
Article Abstract:
Larger beer packs, such as five-litre kegs and 1.5-litre bottles, may become a regular feature of the take-home beer scene after being trialled over Christmas and New Year. Brewers are evaluating the performance of the packs over the festive period. Larger beer bottles have already found a permanent niche in supermarkets over the last year.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: CALEDONIAN TAPS CANNED BEER SECTOR
Article Abstract:
Caledonian's 500ml Caledonian 80/- pack is now being offered in the UK in cans, initially via Wm Morton, the Scottish wholesaler, and Sainsbury. The independent brewer, which is based in Edinburgh, believes that the 4.1% ABV ale can now be consumed in a wider away of venues and on more occasions.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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