UK: SAFEWAY STRIKES AGREEMENT WITH AA
Article Abstract:
UK-based supermarket chain, Safeway, and the Automobile Association (AA) have struck an agreement which will enable the former's ABC loyalty cardholders to obtain GB[pound] 20 off the latter's yearly membership in return for 200 points. The deal will reduce the cost of the Option 200 breakdown service from AA to GB[pound] 58. Safeway customers gleaning 300 ABC points would be entitled to a GB[pound] 30 discount from the Option 300 service from AA.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: SAFEWAY WELCOMES WAL-MART BOSS
Article Abstract:
A survey of Safeway store managers reveals substantial support for the managerial style of new chief executive, Carlos Criado-Perez, formerly of Wal-Mart. Although Criado-Perez will not reveal his strategy to the City until 25 November, he is known to favour increasing power at store level. More than two-thirds of store managers want more autonomy at store level, involving the chance to opt out of or adapt promotions. Many respondents praised Criado-Perez's initiatives so far, including the Mega-Deals price promotion, which goes nationwide this week. The success of the scheme inspired 25% to call for more aggressive promotions, while further requests included more staff (22%), more support from head office (11%) and improved distribution channels (8%). 5% called for lower prices and a greater focus on food, while 3% wanted to see increased motivation. 36% of those surveyed wanted improvements to marketing strategy, and the call for a more modern image is thought to provide Criado-Perez with his greatest challenge.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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UK: SOMERFIELD IN CABLE TIE-UP WITH TELEWEST
Article Abstract:
Somerfield, the UK supermarket chain, has signed up with cable television operator, Telewest Communications, to add an interactive cable TV channel to its home shopping offering. The supermarket's 24-7 service will now have access to over four million households in the London and Bristol areas, complementing its current home-shopping service. 24-7 will offer consumers a product range of 5,000 items via the Telewest tie-up.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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