UK: SUPERMARKETS TAKE SHARE OF MOBILE SALES
Article Abstract:
For the second consecutive year mobile phones were the most popular Christmas gift, with supermarkets taking a considerable percentage of the sales. Until the advent of pre-paid packages multiple retailers were not especially interested in selling mobile phones, however they are now to be found in the majority of supermarket outlets across the country. Non-specialist retailers are said to account for 60% of mobile phone sales, and supermarkets alone account for around 12% of sales. However, supermarkets will have to keep up with the times and continue to stock the latest models if they are to remain in the market. The introduction of WAP phones is expected to be the next main hurdle. Growth in the market for mobile phones is expected to be driven by three core areas. Firstly accessibility and marketing to different generations, secondly a sustained fall in prices and thirdly, new technological developments and rapid replacement of handsets.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: REVIEW OF THE SNACK MARKET
Article Abstract:
It has been revealed that crisps are still the most popular form of snack in the UK. Walkers are the number one brand and outsell its nearest rivals by over ten times. Other popular brands are said to include Pringles and Doritos. Sales of nuts are increasing by 4.5% per year, although own-label still dominates this market. Pastries is another area for growth, with sales increasing from GB[pound] 19.9mn to GB[pound] 29.5mn during 1999. Own-label brands are dominant in this market also.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: PHONES COULD SHAKE UP SUPERMARKET PRICING
Article Abstract:
Mobile phones fitted with scanners that could inform consumers of the cheapest prices of goods locally are just two to three years away. Shoppers would be able to use a bar code reader on their mobile phone to check local supermarket prices. This could cause shake-up competitive pricing.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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