UK: NICHE BRANDS FIND SPACE IN SUPERMARKETS
Article Abstract:
According to industry sources, the expected demise of secondary beer brands should free supermarket shelf space for 'development' or niche brands. Stewart Gilliland, marketing director at Whitbread Beer Company, claims that retailers will have to create more space for the brands and pack formats that have helped the growth of the off-trade beer market. Despite the fact that the biggest beer brands in the UK will continue to get bigger, consumers' demand for choice will mean that speciality or niche brands will continue to have a place in the supermarkets.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: TAKE-HOME DRINK SALES HOLD-UP POST MILLENNIUM
Article Abstract:
The take-home drinks trade has not suffered from a millennium hangover in 2000 so far according to AC Nielsen data. Consumers spent GB[pound] 1.5bn on drinks pre-Christmas but drinkers didn't overstock. Sales through major multiple grocers are holding up well. Drink sales in the first week of the new millennium are comparable levels to a year ago. The trend bodes well for the next few months. AC Nielsen figures show that sales of beer, wines and spirits increased 19% in the 12 weeks to 2 January. Festive sales of champagne were up 132%.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: CHRISTMAS PRICE CUTS ON BEER A CONCERN
Article Abstract:
This Christmas, with the millennium following close behind, has a greater than normal significance for brewers and retailers. With an estimated two thirds of the population staying home to see in the millennium, demand for take home beer will be high and competition fierce. Brewers fear that the temptation to retailers to drastically cut prices, will prove too great for them to resist and this will result in undermining consumer's perceptions of what constitutes good value in the future. On the positive side, as a result of inflated pub prices over the millennium period, there is an opportunity for the off-trade to gain and perhaps keep new customers. There is also likely to be a greater demand for premium, upmarket beers to welcome in the new century, especially if prices are competitive.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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- Abstracts: UK: SOMERFIELD IN CABLE TIE-UP WITH TELEWEST. UK: SAFEWAY WELCOMES WAL-MART BOSS. UK: SAFEWAY STRIKES AGREEMENT WITH AA
- Abstracts: UK: BRANDED WINE AND SPECIALTY DRINKS FOR XMAS. UK: SEASONAL CHAMPAGNE PROMOTION BY SAFEWAY. UK: CHAMPAGNE SALES INCREASING
- Abstracts: UK: BUDGENS JOINS BARTERCARD NETWORK. UK: PROMOTION OF ASIAN BEERS. UK: SOMERFIELD TO DECIDE IN FEBRUARY?