Value creation by company-consumer interaction

Article Abstract:

Consumers of products and services are increasingly involved in the design and development of products before they are consumed. Correspondingly, businesses can benefit from participating in consumption as well as the usual design, production and marketing activities, thus creating value. The consumer can take part in a number of activities including marketing, using modern technology and computing. Interactive technology is becoming a popular method of marketing.

Administration of Economic Programs, Marketing & Consumer Services, Management, Innovations, Marketing, Design and construction, Product development, Consumer behavior

---

Discriminant analysis of consumer interest in buying locally produced foods

Article Abstract:

The results of a study done on the customers of North of England and their preferences for buying local food in the wake of Food and Mouth Disease is statistically examined. The results indicate that attitudinal factors and customer motivations determine customer preference for buying locally produced foods

England, Consumer preferences

---

Dynamics of repeat buying for packaged food products

Article Abstract:

The factors affecting the repeat buying patterns of packaged goods and the penetration levels of groups of brands belonging to similar levels of brand differentiation is discussed.

Brazil, Brand choice

Similar abstracts:

• Abstracts: Marketing. Information content and consumer readership of print ads: a comparison of search and experience products
• Abstracts: The value of a finance journal publication. Journal influence on the design of finance doctoral education. Contributing authors and institutions to the Journal of Finance: 1946-85
• Abstracts: Legal regulation of space activities in Russia. Learning via satellite. Organizing large space activities: why the private sector model usually wins
• Abstracts: Patient care teams and customer satisfaction: the role of team cohesion. Product assortment choice for independent Web-based call service centers
• Abstracts: Pay attention to subtlety: the little things are the big things. Defending the traditional approach

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.