WEB, E-MAIL SURVEYS CHEAP BUT HAVE DISADVANTAGES
Article Abstract:
Online marketing is probably a good idea.When it comes to online surveys, if you build it, they probably will come. But it's tricky to control who "they" are and to achieve a desired random sample. There are advantages to using Web sites or e-mail for surveying. The sizable task of mailing is eliminated, there can be literally no paperwork and, most important, it's cheap. But posting a Web site and inviting any surfers to take part in a survey means losing control over targeting.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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ROUNDING OUT THE PICTURE DRAWN FROM OUTFRONT II
Article Abstract:
The Outfront II study of business-to-business marketers focuses on how much marketers spend and where they spend it, but background information on trends in buisiness-to-business marketing helps readers perceive the larger picture. Statistics about mergers, new products, personnel, outsourcing of marketing, and specific industries is presented in this introduction to the survey results.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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DEBATE CONTINUES OVER METHODS: RESEARCHERS CAN'T AGREE ON VALUES OF QUALITATIVE, QUANTITATIVE
Article Abstract:
Business-to-business marketers do not agree on the value of qualitative versus quantitative research methods to evaluate the value of their work. Most marketers believe a mixture of the two methods would be best. Qualitative methods in the form of focus groups and quantitative research in the form of projectable surveys would be best.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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- Abstracts: SURVEY SHOWS INTERNET PLAYING BIGGER ROLE IN BUYING PROCESS. NEW SERVICE SPARKS SHIPPING RIVALRY U.S. POSTAL SERVICE TO ROLL OUT PARCEL SELECT, CHALLENGING UPS
- Abstracts: THIRD-PARTY AUDITS GIVE TRAFFIC STATS CREDIBILITY. GOALS, PERMISSION LEAD TO SITE PAYOFF. SERVER LOGS HELP SHAPE WEB STRATEGIES