"What happened was..." broadening the agenda for storied research
Article Abstract:
Research is presented concerning the extant work in management and marketing which has been analyzed to determine the three understandings of the nature of stories. The contribution made by the story to marketing knowledge is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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Integrating adaptation and standardization in international marketing: The AdaptStand modeling process
Article Abstract:
The author examines methods to best market products on an international level. Topics include market research, marketing standards, and advertising and marketing campaigns.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Market orientation and firm value
Article Abstract:
A model is developed to link corporate profits and market orientation in a company.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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