What price entertainment?
Article Abstract:
Pricing research in the arts reveals that art centers must consider the intenders' expected price for a particular presentation. Moreover, it has been found that price reduction is unlikely to attract more viewers. Research also indicates that price hike is possible when it is anticipated. However, price increases beyond the expected limit are likely to be opposed. It must also be noted that aside from the price, dissemination of pertinent information about the performances is also important.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1992
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Edelman tackles sports, entertainment 'convergence"
Article Abstract:
Edelman PR Worldwide has announced the formation of its Sports and Entertainment Marketing Group. The unit, which will handle the convergence of sports and entertainment categories, will be headed by Peter Land. Among the areas to covered by the group are media services, athlete and celebrity services, sponsorship marketing communications, relationship/sponsorship consulting, product placement and entertainment marketing.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1999
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The price of war
Article Abstract:
The cost of short war in Iraq is estimated to be 50 billion dollars and a further cost of 50 billion dollars was incurred for peacekeeping and reconstruction. The economic consequences of the war in Iraq are described.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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