When Once Isn't Enough

Article Abstract:

Magazine advertisers are expanding their ad presentations with multi-page ads and tip-in inserts. Advertisers in publications are looking for ways to draw attention to their ads. Multi-page advertising creates an impact and packages information. Multi-page ads help break through competitive advertising clutter. The new trend is effective, as evidenced by the popularity spread from tobacco and automotive advertisers to other product/service areas.

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Image Revision for Magazines

Article Abstract:

Magazines are changing their images to attract new readers and increase advertising revenue. Media views the repositioning trend as neglecting the loyal subscriber. Magazines are engaged in strong promotional efforts. Publications are facing overcrowded markets and shifting readership demographics. With an increase in affluent households, magazines want an image that attracts an upscale readership and in turn, upscale ads.

Employee promotions

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A Long Race for Fitness Marketers

Article Abstract:

Physical fitness has become a lifestyle for many Americans. The growth in health magazines reflects the fitness trend. Sporting goods and fitness merchandise have experienced increased sales. Health food sales, vitamin sales, and health club memberships have all spiraled. Marketers can position their products within the fitness theme.

Marketing, Hygiene

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