Why media relations matter
Article Abstract:
Competition within the biotech industry is growing and there are more United States firms biding attention each year, where competition is increasingly becoming global, as companies from Europe and the Pacific Rim seek notice from US and other international biotech audiences. As a result, it has become increasingly important for a company to clearly differentiate itself from its peers and to raise its level of visibility above the general crowd, which only be achieved through media relations.
Publication Name: Nature Biotechnology
Subject: Business
ISSN: 1087-0156
Year: 2006
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What's fueling the biotech engine?
Article Abstract:
The market trends for the biotechnology products are examined to find the reason behind the success and failure of biotech drugs. An analysis of the U.S. sales of biotechnology drugs helps in understanding the categories and factors that are responsible for the high growth of the biotech sector.
Publication Name: Nature Biotechnology
Subject: Business
ISSN: 1087-0156
Year: 2007
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