You can have your flat tax!

Article Abstract:

Playboy TV, a cable station, embarked on Tax Day Special Preview, a promotion and sweepstakes held on the last day for the filing of income taxes, on April 15, 1998. The promotion, which featured Playboy Playmates posted at six major markets in the US, was implemented to raise the profile of the introduction of first-run shows on the Playboy Network. Playmates distributed free stress-relief kits and offered massages during the promotion and sweepstakes. Playboy trivia contests were also aired through radio stations as part of the drive.

Cable Networks, Media Use, Cable TV Entertainment Networks, Cable networks (Television), Entertainment networks (Television), Playboy TV

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Valvoline teams with Mattel in creative crew pit

Article Abstract:

Valvoline Co. teamed up with toy maker Mattel to roll out a promotion for Valvoline's new SynPower Complete Fuel System Treatment featuring a toy car. The limited edition Hot Wheels toy, which is a replica of the custom-painted Valvoline/Roush Racing Ford Taurus driven at the Indianapolis Motor Speedway by NASCAR Winston Cup star Mark Martin in the Brickyard 400 in summer 1998, will be offered to customers for every purchase of SynPower. Valvoline is also promoting SynPower via the SynPower Race Car Sweepstakes.

All Other Basic Organic Chemical Manufacturing, Strategic alliances, Fuel Stabilizers, SynPower, SynPower Complete Fuel System Treatment

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AT&T care packages get a lot of mileage

Article Abstract:

AT&T successfully projected a positive image by distributing highway safety kits, which effectively carried the company's message that it cares for its 2.5 million customers. Melville, NY-based Don Jagoda Associates was commissioned by AT&T to handle the purchasing, assembling, and shipping of safety kits carrying AT&T's logo. The kits costs $29.95 each and are being marketed via telemarketing and direct mail. The promotion gained a 4% response rate and prompted some customers to send thank-you letters.

Use of services, Contracts & orders received, Advertising, Advertising and Related Services, Campaign Effectiveness, Corporate Images, Consumer Attitudes, Direct Marketing, AT&T Corp., Advertising services, Don Jagoda Associates Inc.

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