eGames unveils store-in-a-store program
Article Abstract:
Family Friendly-brand software game developer eGames Inc has unveiled its store-in-a-store category management program. The merchandising effort features a broad range of top selling, value-priced personal computer software titles as well as PlayStation and Game Boy titles. The eGames store-in-a-store displays will enable consumers to easily find value- priced popular titles from leading software developers. The company aims to place install the displays in 25,000 storefronts worldwide by Dec 31, 2001.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Backyard Baseball campaign feautures Cal Ripken, Jr
Article Abstract:
Humongous Entertainment has signed up professional baseball star Cal Ripken, Jr, to be the spokesman for the launch of Backyard Baseball 2001T, which is the latest product in the popular sports CD-ROM series for children. Ripken, Jr's image will appear on all of Humongous Entertainment's marketing activities for Backyard Baseball 2001. These include point-of-sale displays and materials, shelf talkers, packaging and online and print advertising.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Learning Company CD-ROM software display
Article Abstract:
The Learning Co has stared using the spinner display, created by Ontario- based point-of-purchase display firm CID Industries Inc, to showcase the company's CD-ROM software products in Staples stores. The free-standing unit was manufactured from both wire ad metal and then powder coated. The spinner display's inserts and header cards were four-color styrene.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
User Contributions:
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