eGenie site leads way in personalization
Article Abstract:
The eGenie is a fine example of a World Wide Web site that offers users a highly personalized interactive experience. Originally designed by Bowne Internet Solutions as a marketing tool, eGenie has evolved into a personalized arts and entertainment guide that keeps up with visitors' preferences over time without asking questions. The site uses artificial intelligence and machine learning techniques to find out the entertainment preferences of a particular user. eGenie can also learn about the temporal habits of its visitors.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Communicating with the techies
Article Abstract:
Marketing personnel should set clearly-defined objectives to help programmers develop successful World Wide Web projects. Programmers need clear specifications and a properly-identified target market to create prototypes that meet users' needs. These prevent the extension of project deadlines and budgets. Models help the marketing staff make product evaluations and modifications, from which the final product is based.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Where to find a Web developer in San Francisco
Article Abstract:
A directory of Web developers based in San Francisco, CA, is presented. Data are provided on the companies' address, year founded, contact person, and Web address. The listing also offers information on fees, specialties, 1996 revenue and projected 1997 revenue, and number of employees. The past clients of each company are also included in the table.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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