Dead on target

Article Abstract:

A surge in Web advertising has produced dividends for some online ventures, but the elusive measurement process has led some insiders to predict a plunge in the number of ad-supported Web sites by around late 1999 . The Web advertising industry is projected to reach $1.5 billion in 1998, eclipsing the Internet Advertising Bureau's projection by 60%. Methods that have helped marketers attain profits actually could switch gears and prove to be a drawback. Marketers' deployment of new technologies and audience research have energized advertisers, who view the new technology as a means to reach the growing number of mainstream online customers. Web publishers, on the other hand, are complaining privately about struggling to sell 50% of their ad inventory in a buyer's market. Topics discussed include ad banners, rich media, advanced targeting, and the need for smaller and mid-sized publishers to develop their own niche.

United States, Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Advertising agencies, Internet services, Cover Story, World Wide Web, Advertising (Industry)

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Going live online

Article Abstract:

Netcast companies are struggling to find the perfect mix of presentation and content for their online, live events. LALive, a LA-based music netcasting site, features several full-length concerts every month. The company has found that bands worry about sound quality on the Web and are worried about people bootlegging their shows, even though that is not possible because streaming media can not be saved. JAMtv, another netcasting company, based in Chicago, has found that associating itself with the largest available consumer music brand name is the trick to succeeding in this industry. It has partnered with WebTV, Intel, Grammies, Compaq and Microsoft. AudioNet is a successful netcast company that broadcasts hundreds of sports, music and business events every day. AudioNet believes the future of netcasting is in service rather than added content.

Streaming media technology, Streaming media

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