Publishing on the World Wide Web

Article Abstract:

World Wide Web browsers provide an easy, graphical way to move through the Internet. Delivering content on the Web has also gotten easier with several new publishing tools. A Web publishing project starts out with HyperText Markup Language (HTML) tools. HTML is a formatting language that places tags by text, which are read by the Web browser to determine page layout and style. HTML editors can automatically create indexes, and include tools to make the tagging process simpler. Some HTML editors also include GIF image processing features. For those who wish to go beyond the limitations of HTML, portable document formats are also becoming available on the Web. Another new format is Virtual Reality Modeling Language (VRML), which lets users create 3-D environments for display on the Web. Several 3-D modeling programs are starting to support the VRML format.

Buyers Guide, Web browser, Web browsers, Software buyers' guide, HTML (Document markup language), SGML/HTML, SGML (Document markup language)

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Who's making money in multimedia

Article Abstract:

A survey of readers whose primary job task is creating multimedia projects shows salary ranges for different positions. Multimedia professionals average $61,180 annually, twice the national average. The survey shows that vice presidents tend to make more than presidents and CEOs, because CEO respondents tend to run small companies with only a few employees, while vice presidents' companies are larger. It is also interesting to note that many small companies depend heavily on freelancers because their work is project-oriented. Starting salaries tend to be between $35,000 and $45,000 for most multimedia-related jobs. Most new hires are programmers and graphic designers with computer experience. People who do only art are seldom hired.

Forecasts and trends, Industry trend, Multimedia systems, Industry hiring, Multimedia Technology, Industry Trend Or Event

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PC Meter tackles Web measurement

Article Abstract:

PC Meter, a subsidiary of market researcher NPD Group, currently offers a new media statistics service across all Web sites, according to company president Mary Ann Packo. The company has its software running on some 10,000 home desktops, tracking information such as key strokes and mouse clicks, which sites are visited, what searchwords are used, the time spend on each page, user's default page, and which sites are bookmarked. The information is intended for advertising agency media planners and is also used by Web site firms as a promotional tool. However, RelevantKnowledge plans to bring its competing service out of beta testing in August 1997. Company president Tim Cobb touts the timeliness of his company's service.

Advertising, not elsewhere classified, Other Services Related to Advertising, Advertising Research Services, Services, Online information services, Market research, Market research services, Company services, Advertising research, Online information service, Marketing Research, PC-Meter L.P., RelevantKnowledge

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