Selling Computer Solutions in Home, Business, and Educational Markets

Article Abstract:

The Computer Shoppe, a Nashville, Tennessee-based computer retailer, began operations in 1981. It now boasts eight stores in three states and twenty million dollars in annual revenues. A catalyst for The Computer Shoppe's growth was its acquisition by Service Merchandise in April 1983. Within one year of that acquisition, it more than doubled sales. A typical Computer Shoppe outlet includes 4,500 sq. ft. of showroom, storage, training, and office space. It employs both in-store and a direct sales staff. The company emphasizes training of both its staff and customers in the use of the latest computer equipment. Photographs of the company logo and a sample floor display are included.

Chain stores, Distribution channels, Service Merchandise, Microcomputer, Company Profile, Retail/Reseller Channel, Home Computers, Expansion, Computer Shoppe Inc.

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Video's Star Still Soaring as Sound Becomes the Feature to Watch

Article Abstract:

The home video industry had a banner year in 1984. Television sales were up six percent, videocassette recorders (VCRs) eighty percent, projection TV thirty-three percent and video cameras twenty-two percent. Those trends are expected to continue in 1985, fueled in part by the advent of stereo television, television as monitor, digital television, compact 'camcorders' and other video cameras, and up-scale VCRs.

Televisions, Consumer electronics, Video cameras, Outlook, Television Sets, Video Systems, Video Industry, Videocassette Recorders, Market, Home Entertainment

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Videotex Signals Mixed

Article Abstract:

A big challenge is educating consumers as to the ins and outs of videotex and teletext. Videotex is used in agriculture, providing up-to-the-minute information on prices and market trends. It is used in the medical fields to provide health care and drug information. Personal computer owners can use videotex services for electronic mail.

Consumer behavior, Trends, Teletext, Videotex, Text Communication

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