Sponsorships - Their Nature and Role as a Form of Media
Article Abstract:
Sponsorship has been used by business as a means of promotion. Sponsorships usually take the form of a contribution in cash or the promotion of an activity in sports or other leisure activities. As a business activity, sponsorships have grown in the last ten years. Sponsorships assist in sales, publicity, image, awareness of the company, community relations and entertainment for customers. Television exposure was the primary interest of sponsoring companies. A table summarizes the different types of sponsorship and the image these events evoke.
Publication Name: Industrial Management & Data Systems
Subject: Computers and office automation industries
ISSN: 0263-5577
Year: 1984
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Magnetic Media
Article Abstract:
Five products in the magnetic media market are announced. Fuji introduced the GT-11 high bias cassette tape. Scotch is now offering both Beta and VHS blank tapes. SSK has introduced a VCR head cleaner. TDK introduced the HD-Pro videotape. Sony has introduced a new line of Beta tapes. A brief description and price of each item are given.
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1984
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The Media: New Haven's 'Co-operative' Dailies
Article Abstract:
The New Haven, Connecticut daily newspapers are an advertising source for electronics retailers. Full-page ad rates are about $1,800. Walter Nester, advertising vice-president, offers to help retailers make use of co-op funds.
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1984
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