The human factor

Article Abstract:

Usability testing bridges the gap between users' and developers' view of the ease or difficulty of using a site. An average Web page contains from 15 to 20 documentable human performance problems, according to Human Factors International (BFI) president Eric Schaffer, including architecture, color, graphics and theme. The feedback from usability testing enables developers to improve the future versions of the product. BFI performs two kinds of usability testing: formative and summative. Formative testing helps developers to define the audience and usability objectives. Summative tests the site for standard human performance specifications. However, according Schaffer, it is already too late by the time summative testing is done 90% of the time.

Computer Services NEC, Computer Systems Design and Related Services, Computer related services, not elsewhere classified, Information technology services, User surveys, User Interface, User interfaces (Computers), User Survey/User Study, Internet/Web Overview

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Dolby's brand new beat

Article Abstract:

Headspace CEO Thomas Dolby Robertson blended music and technology to create popular hits in the 1980s, but he now focuses his energies on his company and its efforts to make the Web a musical experience. Headspace has created an audio encoding and playback offering, Beatnik, that distributes music via the Internet. It is different than linear or streaming audio because it is woven into HTML code, which makes sound equal to text and graphics in the HTML coding hierarchy. The biggest difficulty facing Beatnik is the lack of consistent support for scripting between different browsers. Web sites typically seek to reach the largest audience by keeping the site simple, which means that only early adopters are willing to chance the new technology.

Prepackaged software, Product information, Marketing, Interview, Audio software, Product marketing strategy, Sound/audio software, Headspace Inc, Beatnik (Sound/audio software)

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Branding room only

Article Abstract:

Successfully branding of a product distinguishes that company from its competition and encourages customers to purchase the product, and a number of companies are available to help organizations brand their offerings. Lexicon Branding begins its creative process with a preliminary client meeting where communication goals are drafted. The creative staff then divides into small groups that are briefed on the marketplace for the unnamed product, including competitors and the target audience. The creative team then works to generate a company or product name that communicates the goals of the client. Branding firms can also help companies develop logos, packaging and architectural design needs that help a brand maintain its individuality.

Advertising, Advertising and Related Services, Forecasts and trends, Market trend/market analysis, Advertising services, Advertising (Industry)

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