3 dimensions of differentiation: ways to stand out
Article Abstract:
Based on the notion from Dan Herman, three key elements of differentiation from other multichannel marketers that attracts consumers are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Affiliate marketing's big reach is big opportunity
Article Abstract:
The benefits of Affiliate marketing such as its immense reach also make it more challenging to manage, was the conclusion of a panel discussion.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Prepare for convergence of online advertising, e-commerce
Article Abstract:
The process of using internet advertising and e-commerce sales for market share analysis in marketing industry is dicussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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