LTS creates segmented Trans Union list offerings
Article Abstract:
List Technology Systems Group is managing nine newly available files from Trans Union Business Information Services. The master file has more than 14 million names which Trans Union has compiled from more than 60 sources and developed through data modeling, actual observations and financial and credit information. Each product from the master file targets a different market that is believed to have a niche in the direct marketing community.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Lake Group chosen to manage Smithsonian files
Article Abstract:
The Lake Group has been named list manager of the Smithsonian magazine file of 1.6 million active subscribers. It has also been appointed as manager for the more than 150,000 Air and Space subscribers from Smithsonian as well as the more than 2.4 million-name Smithsonian Magazine Enhanced Database. The Smithsonian file selections include gender, geography, recency, source and payment status.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: