ALC-NY to manage EZiba file
Article Abstract:
ALC of New York LLC was selected as the list manager for the EZiba file of over 28,000 direct mail and Internet buyers. EZiba sells handcrafted items through online and offline catalogs and in auctions. The file is 71% female and the average order is $110. The age range is 36 to 55 adn the average income is more than $75,000 annually. ALC of New York recommends the file for offers such as home furnishings, gifts, apparel, accessories, fundraising, publishing, children's merchandise and epicurean. The base price is $150 per thousand.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Leon Henry announces BTB beauty files
Article Abstract:
Scarsdale, NY-based Leon Henry Inc has assumed management of the Beauty Store Business and Today's Image business-to-business subscriber files. Beauty Store Business reaches 14,000 beauty store professionals. Today's Image reaches more than 25,000 businesses in the indoor tanning market. The files are recommended for business-to-business offers including leading, financial services, impulse retail systems and seminars. The base prices on both files are $100 per thousand.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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LSC gets star struck
Article Abstract:
Bethel, CT-based List Services Corp has assumed management of the Star Struck catalog of 75,000 last-12-month buyers and the Star Struck package insert program. Star Struck catalog buyers have used credit cards to purchase sports apparel from various teams and leagues. The file is 80% male and the average sale is $60. Selects include geography, gender, recency, age, dollar and sports category. The base price is $90 per thousand.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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