Magellan's uses packing guide as lure
Article Abstract:
Santa Barbara, CA-based Magellan's spring 2001 Reference Edition catalog is employing an educational component to drive sales. The marketing strategy will provide buyerrs of Magellan II luggage featured in the book with a free booklet that instructs travelers on how to pack. The catalog targets well-educated people ages 35 to 75 who are interested in international travel and have an annual household income of more than $50,000.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Body scanning plans get a reduction
Article Abstract:
Textile-Clothing Technology Corp and Conover Property Trust have decided to pull back plans to install the ImageTwin Personal Body Scanning service in malls. The service, which requires the consumer to wear a special body suit, scans the person's body to come up with exact measurements. Before being scanned, consumers are required to provide personal and demographic information, which are used for marketing purposes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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