AT&t, Airline stir up customer loyalty

Article Abstract:

AT and T has entered into a partnership agreement with Cntinental Airlines aimed at increasing customer loyalty and acquiring new customers. The deal involves providing a new way to earn frequent-flie miles through the AT and T/One Pass program. To promote the partnership, AT and T is spending over $5 million in advertising over three years. The integrated marketing campaign includes direct e-mail, direct mail, messages in Continental ticket jackets, newspaper ads, ads in the Continental in-flight magazine and airport signage in cities where Continental has a major presence.

Long Distance Telephone Svc, AT&T Corp.

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Bell Atlantic targets Asian customers in native languages

Article Abstract:

Bell Atlantic Corp of New York has launched an outbound telemarketing campaign that targets Asian consumers in their native languages. The campaign was developed and by New York-based full service ethnic marketing company 618. Bell Atlantic is using two Manhattan call centers, with around 30 agents making calls in Chinese, Korean and Vietnamese. The telephone company is offering value-added services such home voice mail, caller ID and call waiting in its campaign.

Use of services, Telephone Communications, Telephone services, Bell Atlantic Corp.

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Protagona, AIT combine CRM solutions

Article Abstract:

Protagona Worldwide has entered into an agreement with AIT Group to combine their performance marketing and customer relationship management solutions. The agreement will make Protagona's Ensemble package to be available to financial services customers while benefiting AIT's customers due to the enhancement of eCRM product suites in campaign management, segmentation and customer profiling.

Protagona Worldwide

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