Ad:tech: technology smashes stereotypes

Article Abstract:

In the New York interactive marketing show, Ad:tech, there was a discussion about new trends and mentalities of today's customers. Men and woman are no longer the old types; technology enables them to go online for shopping or surfing. The present customer is adventurous to try new things from internet.

Advertising, New York, Conferences, meetings and seminars, Marketing industry, Consumer preferences

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E-Commerce snares sales from retail

Article Abstract:

The trends of online spending in the United States are discussed. The spending in various categories like music, videos, jewelry, books and Toys/video games are listed. The sales and earnings of various online retailers are summarized.

Sales & consumption, Retail Trade, Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Retail industry, Consumer spending, Varieties, Industry sales and revenue, E-commerce

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Sierra Trading post test impulse buys online

Article Abstract:

Online cataloging and retailing firm Sierra Trading Post has tested impulse shopping behavior of e-commerce customers by using mutivariate testing tools. These testing tools were developed by software solutions firm Offermatica.

Science & research, Computer and Data Processing Services, Consumer Behavior, Research, Methods, Computer services industry, Information technology services industry, Behavioral assessment, Consumer behaviour, Behavioural assessment, Sierra Trading Post

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