Resident lists: New way to reach masses
Article Abstract:
Sending mails to the people, basing on the list names, to reach the targeted market, as an advertising strategy, is analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Stretch a mail campaign into a multichannel marketing effort
Article Abstract:
Suggestions on using direct mail campaigns via the Web, in multichannel marketing endeavors, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Direct mail faces year of reckoning
Article Abstract:
The effects of broadband internet adoption on direct mail marketing are analyzed
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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