As market fragments, expect more to try insert media

Article Abstract:

The outlook for insert media in 2006 is discussed. Rise in postal rates and limited advertising opportunities because of TiVo usage and other television on demand features will contribute to growth of insert media.

Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Direct-mail advertising

---

Customer-centric media buying becomes the norm

Article Abstract:

The outlook for online advertising in 2006 is discussed. Customers are becoming the main focus of such advertisements, and traditional media channel-centric approach is no longer favored.

Internet/Web advertising, Internet advertising

---

List business becomes data, media industry

Article Abstract:

The transformation of list industry into database mining and direct marketing industry is analyzed.

Data warehousing/data mining, Data mining

Similar abstracts:

• Abstracts: Investment is critical to survival list business. Goldstein: list future bright if industry innovates. DMA doesn't change much for DM days; exhibitor total roughly equal to 2003
• Abstracts: Web pages: Think twice before landing. Mining web's potential replaces digital edition mindset
• Abstracts: ChoicePoint's ID theft fraud spreads nationally. Lists & databases
• Abstracts: DM icon leaves her namesake firm. High-end shoe catalog is anything but pedestrian
• Abstracts: Cosmo editor tells secrets to good cover lines at DMA's circ day. part 2 Coastal taps Hershey for consumer division

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.