DM icon leaves her namesake firm
Article Abstract:
Lillian Vernon Corp., New York was started in 1951 by Lillian Vernon, a direct marketing veteran, who has now resigned from her chairmanship, because the company has been acquired by Sun Capital Partners, Boca Raton, Florida.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
High-end shoe catalog is anything but pedestrian
Article Abstract:
SimplySoles, a catalog of designer shoes for women is anything but simple. A brief description of the catalog and the products it promotes is presented. The increase in the market coverage by this catalog is also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Greater efficiency, less maintenance. High stakes, high stress, high paychecks
- Abstracts: Why use e-mail append to boost your database? Three questions when selecting an online data provider. Append: Strategy to boost your database, part 2
- Abstracts: NRF: holiday spending to top $700. CADM show eyes state of industry in the Midwest. CADM: Budgets are back, but with ROI focus
- Abstracts: Financial advisers buy emotional appeal from LPL. Coke, Sprint talk word of mouth
- Abstracts: Brooks Brothers dresses up site search. Direct Group acquires HintonHill. Talbots acquires J. Jill for $517 million